Take this quick quiz to determine ways to improve your direct mail ROI.
Start Quiz!
 
What is your first name? *

 
Do you understand and utilize your success metrics or the business case for your direct mail programs? *


 
Can your mailing list data be segmented to enhance relevance? *


 
Prospective customers in various segments typically have varying needs, issues and concerns. Have you identified the drivers associated with each segment? *


 
Mailing data is typically run through the National Change of Address (NCOA) database. An outcome of this process is a list of corrected addresses and a list of bad addresses. Do you migrate this data back into your database? *


 
Good direct mail starts with a good offer. Have you conducted A/B testing on your calls to action or offers? *




 
Measuring Return on Investment (ROI) is critical to assessing DM performance. How well are you able to track the results of your DM efforts? *




 
What is the source of your data? *


 
Postage is typically an expensive direct mail component. When was the last time you had a postage analysis performed? *




 
Direct Mail projects can be very complicated and time consuming. How would you assess your organization’s ability to execute direct mail projects? *


 
People receive lots of direct mail. It’s increasingly important that creative and messaging be really strong so that pieces cut through the clutter. How confident are you that the creative on your pieces can do that? *


You scored {{var_score}} out of 110!

Wow, {{answer_EPlguud27jBY}} your score is really high!
Give yourself a pat on the back – you're a direct marketing professional!

If you ever want to explore new ideas for direct mail campaigns, please feel free to reach out to us.  We help our clients continuously improve their direct mail performance by looking at ROI, response rates and cost per acquisition. We can also provide guidance on how to integrate your direct mail campaigns with other marketing channels so your marketing efforts reach your leads or customers to create the results you need. 
-----------------------------------
Even though your score was great, would you like us to share some of our recommendations or ideas with you, {{answer_EPlguud27jBY}}?
Yes
You scored {{var_score}} out of 110!

Look at that, {{answer_EPlguud27jBY}}! You did pretty well!
Give yourself a pat on the back - you're heading in the right direction to becoming a direct marketing professional!

Based on your answers, it looks like we might be able to help you improve your direct mail efforts, if you’re interested? PrintComm, that’s us, helps our clients continuously improve their direct mail performance by looking at ROI, response rates and cost per acquisition. We can also provide guidance on how to integrate your direct mail campaigns with other marketing channels so your marketing efforts reach your leads or customers to create the results you need. 
-----------------------------------
Even though your score was strong, would you like us to share some of our recommendations or ideas with you, {{answer_EPlguud27jBY}}?
Yes
You scored {{var_score}} out of 110!

Look at that, {{answer_EPlguud27jBY}}! That's not too bad!
While your score may not be where you thought it would be, don’t worry! We can help you get on track to becoming a direct marketing professional.

Based on your answers, it looks like there are a handful of areas that we can help you improve so your direct mail performance increases.  PrintComm, that’s us, helps our clients continuously improve their direct mail performance by looking at ROI, response rates and cost per acquisition. We can also provide guidance on how to integrate your direct mail campaigns with other marketing channels so your marketing efforts reach your leads or customers to create the results you need. 
-----------------------------------
Even though your score was fair, would you like us to share some of our recommendations or ideas with you, {{answer_EPlguud27jBY}}?
Yes
You scored {{var_score}} out of 110!

You have a great opportunity to significantly
improve your direct mail results, {{answer_EPlguud27jBY}}!
While your score may not be where you want it to be, don’t worry! We can help you get on track to becoming a direct marketing professional.

Based on your answers, it looks like there are a several areas that we can help you with so your direct mail performance drastically improves. PrintComm, that’s us, helps our clients continuously improve their direct mail performance by looking at ROI, response rates and cost per acquisition. We can also provide guidance on how to integrate your direct mail campaigns with other marketing channels so your marketing efforts reach your leads or customers to create the results you need. 
-----------------------------------
Would you like us to share some of our recommendations or ideas with you, {{answer_EPlguud27jBY}}? We can provide insights that can be utilized immediately, which could really boost your results.
Yes